Social Shake Shack

Getting a social media following for your business is like the stations of the cross; you need to generate posts, make sure your pictures look ‘likable’, get some graphic design help to make the images worth sharing, create the copy that’s not too short but not too long so the readers won’t skip over it, keep it under 140 characters for tweets, use hashtags (but not too many hashtags), sponsor a post or two…Not only is this exhausting, it’s not even guaranteed to be successful.  But once you get your following up, some dedicated fans to retweet and like your posts, and reach expanded, it’s all worth it.