Attention to detail is important in marketing. This is not new news. Editing copy, retouching images, tweaking layouts; these things happen up to the last possible moment before deadlines (and often, after the deadline). But there’s a next step beyond promotional elements that proves when a company truly understands its consumer and its product.
As a newly self-proclaimed packaging nerd, I would venture to say, companies that are innovators in the delivery of their products are the most detail oriented ones out there. Imagine you’re selling snack packs. You go to a grocery store to do some competitive analysis and see shelves and shelves of crinkly bags, embellished images of the product and the word “Organic” as far as the eye can see. Continue reading
Pizza. Kale. Bacon. Smoothies. Fries. Avocado. Donuts. Granola. This is just a quick selection of some of the most popular foods among 18-35 year olds at the moment. Check out Instagram and you’ll see a smorgasbord of health and soul food pictures that leave you hangry. Facebook and Snapchat are filled with videos of both fried masterpieces and carb-substitute recipes. Our appetites are filled with contradictions. How did we end up here?
If you don’t ride the NYC subways, you might not have ever heard of Casper (as your typical millennial without cable and subscriber to only short form news sites, shoutout to theSkimm, I hadn’t heard of them before the subway became a part of my daily routine). In the past two years, this mattress, sheets and pillows company has put massive marketing spend into traditional ad space and has turned heads in doing so. Recently, it has appeared on the subways with odd but intriguing banner advertisements (the OG banner ad – not the digital ones on news sites) along the runners of the subways. They focus on a theme of “Wake up your best…” and include funny comic strip. Unfortunately I wasn’t able to snag a picture and only their older ads are online. Here are a few which at least will give you an idea of the oddness of them
All politics aside…
Bernie Sanders supporters are everything politicians want in constituents. They are vocal, passionate, active, and most importantly, young. Their loyalty is tight and they rally quickly and confidently behind their leader. Despite not receiving the nomination, his supporters remain a strong and coveted market segment within the political arena.
I have never called a trend in my life. I held out on downloading Snapchat until I was sure it was sticking around. I own one romper and it took me two years to find one I liked. I was the last person in the United States to switch from a Blackberry to the iPhone. I’m being overly descriptive so you understand the weight of what I’m about to say…
The 1920s are back. Lawn parties, below the knee dresses, anything with gin in it and live jazz are seeping from the superficial level of New Years Eve themes to a cultural phenomenon amongst young professionals in cities across the United States. Continue reading
When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. But what happens when your brand equity exceeds the impact of your logo? Check out this video and you might see what I mean:
BEERS. DUDES. NACHOS. GUYS NIGHT. LET’S GOOOOO. Ah the bro-ness of professional basketball. The NBA has had its peaks and valleys in popularity, but one thing remains the same: the commercials are all massive dunks, amped fans and sweaty close ups. And then, this one comes along…