2015: The Year of Sass

2015 is over and the analytics are rolling in. Content is king and engagement is the gold standard but another trend emerged more organically. Quirky, sarcastic, eye-rolling, ironic, sassy ‘tudes emerged in the ads bombarding us all year. And guess what? We loved it and showed it with our wallets. Let’s have a look at some of these sarcastic stunts: Continue reading

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BRANDywine

Lucy knows what’s hot. It’s all about real estate these days.

Commercial real estate; three words that draw to mind lawyers, paperwork, concrete and sheetrock. Not quite the glitz and glamour that companies like Virgin Airlines, Lego, NBC and Apple can exploit for their marketing tactics. In this world of brokers, contractors and project managers, it’s hard to find the right value creating marketing strategy. Maybe even harder convincing the c-level execs of its worth once you come up with it. However, one commercial real estate company is forging ahead of the rest: Brandywine Realty Trust.

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BRB watching Zoey 101 lol<3

Did Nickelodeon just become relevant to millennials again? I think they did! Yesterday, Nick posted a video teasing the continuation of their 2005-2008 hit show, Zoey 101. Within 12 hours, the video had over 5.4 million views, 124 thousand likes, 169 thousand shares and 24 thousand comments. To put it into perspective, the average likes on a Nick post are less than a thousand while comments, shares and video views all hover around an average of 50 each.

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Caitlyn Jenner vs. Donald Trump: The PR Standoff

We’ve been doing a lot of marketing talk recently…let’s dive into a little PR.

Today is a momentous day for the transgender community. Caitlyn Jenner broke the internet with her cover on Vanity Fair. She is beautiful, unapologetic and strong. Why Vanity Fair? Not exactly sure…But she’s wearing Kardashian brand in some pictures so that’s kind of funny. A release on June 1st is pretty poetic though. Continue reading

Social Shake Shack

Getting a social media following for your business is like the stations of the cross; you need to generate posts, make sure your pictures look ‘likable’, get some graphic design help to make the images worth sharing, create the copy that’s not too short but not too long so the readers won’t skip over it, keep it under 140 characters for tweets, use hashtags (but not too many hashtags), sponsor a post or two…Not only is this exhausting, it’s not even guaranteed to be successful.  But once you get your following up, some dedicated fans to retweet and like your posts, and reach expanded, it’s all worth it. Continue reading

Share the Vote

It’s Election Day, America!  You get in your car, drive to your voting station, pull that lever, and get your “I Voted” sticker.  Not much marketing there… The free sticker is as good as it gets, and it has never been enough to pull new voters to the booth.  But now, Facebook has given the sticker new life.

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Generation X has spoken…and liked and retweeted and shared.   Continue reading