I have never called a trend in my life. I held out on downloading Snapchat until I was sure it was sticking around. I own one romper and it took me two years to find one I liked. I was the last person in the United States to switch from a Blackberry to the iPhone. I’m being overly descriptive so you understand the weight of what I’m about to say…
The 1920s are back. Lawn parties, below the knee dresses, anything with gin in it and live jazz are seeping from the superficial level of New Years Eve themes to a cultural phenomenon amongst young professionals in cities across the United States. Continue reading
When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. But what happens when your brand equity exceeds the impact of your logo? Check out this video and you might see what I mean:
BEERS. DUDES. NACHOS. GUYS NIGHT. LET’S GOOOOO. Ah the bro-ness of professional basketball. The NBA has had its peaks and valleys in popularity, but one thing remains the same: the commercials are all massive dunks, amped fans and sweaty close ups. And then, this one comes along…
Sophisticated, elite, ornate, elegant: these are words that generally describe luxury products. From Bentley to the Ritz Carlton, these goods and services are in a class of their own. They are expensive, sleek and often smell like deep cleaning products. But there’s a product out right now that breaks this luxury mold. And that is the one and only, Yeti.
Lucy knows what’s hot. It’s all about real estate these days.
Commercial real estate; three words that draw to mind lawyers, paperwork, concrete and sheetrock. Not quite the glitz and glamour that companies like Virgin Airlines, Lego, NBC and Apple can exploit for their marketing tactics. In this world of brokers, contractors and project managers, it’s hard to find the right value creating marketing strategy. Maybe even harder convincing the c-level execs of its worth once you come up with it. However, one commercial real estate company is forging ahead of the rest: Brandywine Realty Trust.
Sales Tag is officially 1 year old! In celebration of the 600+ views on this quirky marketing blog, here is an update on a few of the first companies I ever reviewed:
- Talenti Gelato
This was my first ever blog post and to this day, one of the most popular articles I have written here on Sales Tag. Their YouTube ad was quirky and fun but most importantly, it hit the exact audience they were targeting. Since this post, Talenti has become the “it” dessert brand for hipsters (because ice cream is too original and froyo is too mainstream). Continue reading
Once Upon a Time, Pan, Finding Neverland on Broadway, Peter Pan live NBC special…it seems that Peter is having a resurgence. Peter was first introduced to the world in 1904 with J.M. Barrie’s play, Peter Pan— also referred to as The Boy Who Wouldn’t Grow Up. Though book sales have plateaued, Peter has lived on through numerous movie adaptations from the famous Walt Disney version in 1953 to Hook starring Robin Williams in 1991 to Finding Neverland starring Johnny Depp in 2004. However, one thing has remained throughout all these adaptations—unanswered questions.
Where did Peter come from? Why is he the leader? Why does Hook have it out for him? Where did these indians (pardon my non-political correctness, native neverlandians I suppose is more accurate) come from? Continue reading