With Liberty and Justice for Ale

We’ve got a newcomer to the booming craft beer industry and it comes with wailing bagpipes and a plaid kilt.

Okay not really, but the brewery is from Scotland so pardon the stereotyping. BrewDog was founded in 2007 and is now headquartered in Aberdeen and funded primarily by crowd sourcing and equity investors. This is pretty cool in and of itself because it gives the consumer a personal and financial reason to enjoy the brand’s brews. Now, they’re moving across the pond to the up-and-coming yet affordable and underrated Columbus, Ohio to launch their second brewery. In order to fund this move, they have opened up more shares and much like the famous Uncle Sam poster, they want you.

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Caitlyn Jenner vs. Donald Trump: The PR Standoff

We’ve been doing a lot of marketing talk recently…let’s dive into a little PR.

Today is a momentous day for the transgender community. Caitlyn Jenner broke the internet with her cover on Vanity Fair. She is beautiful, unapologetic and strong. Why Vanity Fair? Not exactly sure…But she’s wearing Kardashian brand in some pictures so that’s kind of funny. A release on June 1st is pretty poetic though. Continue reading