Picking the Right Place

Back to basics: the 4 P’s of marketing are Product, Place, Price, Promotion. This is the end and the beginning for marketing. Everything we do falls under one of these categories. One of these gets a little less love than the other three, however. ‘Place’ is often lost or forgotten in creative minds because it tends to be more technical. Where should this billboard go up? What stores should the product be sold at? What channel should the commercial run on? These are questions that are supposed to be answered analytically. When it comes to marketing properties and buildings, place is not only extremely analytical, but pricey and risky if handled incorrectly. Continue reading