Casper the friendly…mattress?

If you don’t ride the NYC subways, you might not have ever heard of Casper (as your typical millennial without cable and subscriber to only short form news sites, shoutout to theSkimm, I hadn’t heard of them before the subway became a part of my daily routine). In the past two years, this mattress, sheets and pillows company has put massive marketing spend into traditional ad space and has turned heads in doing so. Recently, it has appeared on the subways with odd but intriguing banner advertisements (the OG banner ad – not the digital ones on news sites) along the runners of the subways. They focus on a theme of “Wake up your best…” and include funny comic strip. Unfortunately I wasn’t able to snag a picture and only their older ads are online. Here are a few which at least will give you an idea of the oddness of them