When Equity Out-brands a Logo

When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. But what happens when your brand equity exceeds the impact of your logo? Check out this video and you might see what I mean:

Beyond the Screen: NBA gets sentimental

BEERS. DUDES. NACHOS. GUYS NIGHT. LET’S GOOOOO. Ah the bro-ness of professional basketball. The NBA has had its peaks and valleys in popularity, but one thing remains the same: the commercials are all massive dunks, amped fans and sweaty close ups. And then, this one comes along…