2015 is over and the analytics are rolling in. Content is king and engagement is the gold standard but another trend emerged more organically. Quirky, sarcastic, eye-rolling, ironic, sassy ‘tudes emerged in the ads bombarding us all year. And guess what? We loved it and showed it with our wallets. Let’s have a look at some of these sarcastic stunts: Continue reading
Lucy knows what’s hot. It’s all about real estate these days.
Commercial real estate; three words that draw to mind lawyers, paperwork, concrete and sheetrock. Not quite the glitz and glamour that companies like Virgin Airlines, Lego, NBC and Apple can exploit for their marketing tactics. In this world of brokers, contractors and project managers, it’s hard to find the right value creating marketing strategy. Maybe even harder convincing the c-level execs of its worth once you come up with it. However, one commercial real estate company is forging ahead of the rest: Brandywine Realty Trust.
What an incredible month for Philadelphia. His Holiness Pope Francis blessed the city by making it his last stop of his trip to America for the World Meeting of the Families. He attracted hundreds of thousands of people to the city of brotherly love on the weekend of September 26th and 27th where he gave multiple off-script speeches about the importance of family and the American values of life, liberty and happiness. While I was unable to go into the city for the speeches and mass, I saw him 4 times as he drove back and forth from the seminary he stayed at just down the road from my college: Saint Joseph’s University! Seeing him wave out of his Fiat (awesome product placement, by the way) with his arm fully extended to the crowds lining the street was a blessing in itself. I figured that would be as close as I would get. But as they say in infomercials: wait, there’s more. Continue reading
Did Nickelodeon just become relevant to millennials again? I think they did! Yesterday, Nick posted a video teasing the continuation of their 2005-2008 hit show, Zoey 101. Within 12 hours, the video had over 5.4 million views, 124 thousand likes, 169 thousand shares and 24 thousand comments. To put it into perspective, the average likes on a Nick post are less than a thousand while comments, shares and video views all hover around an average of 50 each.
It’s Election Day, America! You get in your car, drive to your voting station, pull that lever, and get your “I Voted” sticker. Not much marketing there… The free sticker is as good as it gets, and it has never been enough to pull new voters to the booth. But now, Facebook has given the sticker new life.
Generation X has spoken…and liked and retweeted and shared. Continue reading