Out with the New, In with the Old

I have never called a trend in my life. I held out on downloading Snapchat until I was sure it was sticking around. I own one romper and it took me two years to find one I liked. I was the last person in the United States to switch from a Blackberry to the iPhone. I’m being overly descriptive so you understand the weight of what I’m about to say…

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The 1920s are back. Lawn parties,  below the knee dresses, anything with gin in it and live jazz are seeping from the superficial level of New Years Eve themes to a cultural phenomenon amongst young professionals in cities across the United States. Continue reading

2015: The Year of Sass

2015 is over and the analytics are rolling in. Content is king and engagement is the gold standard but another trend emerged more organically. Quirky, sarcastic, eye-rolling, ironic, sassy ‘tudes emerged in the ads bombarding us all year. And guess what? We loved it and showed it with our wallets. Let’s have a look at some of these sarcastic stunts: Continue reading

BRANDywine

Lucy knows what’s hot. It’s all about real estate these days.

Commercial real estate; three words that draw to mind lawyers, paperwork, concrete and sheetrock. Not quite the glitz and glamour that companies like Virgin Airlines, Lego, NBC and Apple can exploit for their marketing tactics. In this world of brokers, contractors and project managers, it’s hard to find the right value creating marketing strategy. Maybe even harder convincing the c-level execs of its worth once you come up with it. However, one commercial real estate company is forging ahead of the rest: Brandywine Realty Trust.

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SJU Welcomes Pope Francis

What an incredible month for Philadelphia. His Holiness Pope Francis blessed the city by making it his last stop of his trip to America for the World Meeting of the Families. He attracted hundreds of thousands of people to the city of brotherly love on the weekend of September 26th and 27th where he gave multiple off-script speeches about the importance of family and the American values of life, liberty and happiness. While I was unable to go into the city for the speeches and mass, I saw him 4 times as he drove back and forth from the seminary he stayed at just down the road from my college: Saint Joseph’s University! Seeing him wave out of his Fiat (awesome product placement, by the way) with his arm fully extended to the crowds lining the street was a blessing in itself. I figured that would be as close as I would get. But as they say in infomercials: wait, there’s more. Continue reading

A year in review

Sales Tag is officially 1 year old! In celebration of the 600+ views on this quirky marketing blog, here is an update on a few of the first companies I ever reviewed:

  1. Talenti Gelato

This was my first ever blog post and to this day, one of the most popular articles I have written here on Sales Tag. Their YouTube ad was quirky and fun but most importantly, it hit the exact audience they were targeting. Since this post, Talenti has become the “it” dessert brand for hipsters (because ice cream is too original and froyo is too mainstream). Continue reading

With Liberty and Justice for Ale

We’ve got a newcomer to the booming craft beer industry and it comes with wailing bagpipes and a plaid kilt.

Okay not really, but the brewery is from Scotland so pardon the stereotyping. BrewDog was founded in 2007 and is now headquartered in Aberdeen and funded primarily by crowd sourcing and equity investors. This is pretty cool in and of itself because it gives the consumer a personal and financial reason to enjoy the brand’s brews. Now, they’re moving across the pond to the up-and-coming yet affordable and underrated Columbus, Ohio to launch their second brewery. In order to fund this move, they have opened up more shares and much like the famous Uncle Sam poster, they want you.

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Caitlyn Jenner vs. Donald Trump: The PR Standoff

We’ve been doing a lot of marketing talk recently…let’s dive into a little PR.

Today is a momentous day for the transgender community. Caitlyn Jenner broke the internet with her cover on Vanity Fair. She is beautiful, unapologetic and strong. Why Vanity Fair? Not exactly sure…But she’s wearing Kardashian brand in some pictures so that’s kind of funny. A release on June 1st is pretty poetic though. Continue reading