I have never called a trend in my life. I held out on downloading Snapchat until I was sure it was sticking around. I own one romper and it took me two years to find one I liked. I was the last person in the United States to switch from a Blackberry to the iPhone. I’m being overly descriptive so you understand the weight of what I’m about to say…
The 1920s are back. Lawn parties, below the knee dresses, anything with gin in it and live jazz are seeping from the superficial level of New Years Eve themes to a cultural phenomenon amongst young professionals in cities across the United States. Continue reading
Did Nickelodeon just become relevant to millennials again? I think they did! Yesterday, Nick posted a video teasing the continuation of their 2005-2008 hit show, Zoey 101. Within 12 hours, the video had over 5.4 million views, 124 thousand likes, 169 thousand shares and 24 thousand comments. To put it into perspective, the average likes on a Nick post are less than a thousand while comments, shares and video views all hover around an average of 50 each.
Back to basics: the 4 P’s of marketing are Product, Place, Price, Promotion. This is the end and the beginning for marketing. Everything we do falls under one of these categories. One of these gets a little less love than the other three, however. ‘Place’ is often lost or forgotten in creative minds because it tends to be more technical. Where should this billboard go up? What stores should the product be sold at? What channel should the commercial run on? These are questions that are supposed to be answered analytically. When it comes to marketing properties and buildings, place is not only extremely analytical, but pricey and risky if handled incorrectly. Continue reading
It’s Election Day, America! You get in your car, drive to your voting station, pull that lever, and get your “I Voted” sticker. Not much marketing there… The free sticker is as good as it gets, and it has never been enough to pull new voters to the booth. But now, Facebook has given the sticker new life.
Generation X has spoken…and liked and retweeted and shared. Continue reading