When you think of a brand, you think of a logo. A positive brand image then usually derives from an imbedded brand story, clear positioning within the market, a product that adds value, and above all: a strong logo. But what happens when your brand equity exceeds the impact of your logo? Check out this video and you might see what I mean:
Sophisticated, elite, ornate, elegant: these are words that generally describe luxury products. From Bentley to the Ritz Carlton, these goods and services are in a class of their own. They are expensive, sleek and often smell like deep cleaning products. But there’s a product out right now that breaks this luxury mold. And that is the one and only, Yeti.
Lucy knows what’s hot. It’s all about real estate these days.
Commercial real estate; three words that draw to mind lawyers, paperwork, concrete and sheetrock. Not quite the glitz and glamour that companies like Virgin Airlines, Lego, NBC and Apple can exploit for their marketing tactics. In this world of brokers, contractors and project managers, it’s hard to find the right value creating marketing strategy. Maybe even harder convincing the c-level execs of its worth once you come up with it. However, one commercial real estate company is forging ahead of the rest: Brandywine Realty Trust.
Sales Tag is officially 1 year old! In celebration of the 600+ views on this quirky marketing blog, here is an update on a few of the first companies I ever reviewed:
This was my first ever blog post and to this day, one of the most popular articles I have written here on Sales Tag. Their YouTube ad was quirky and fun but most importantly, it hit the exact audience they were targeting. Since this post, Talenti has become the “it” dessert brand for hipsters (because ice cream is too original and froyo is too mainstream). Continue reading