Donald and Hillary walk into a barber shop…

All politics aside…

Bernie Sanders supporters are everything politicians want in constituents. They are vocal, passionate, active, and most importantly, young. Their loyalty is tight and they rally quickly and confidently behind their leader. Despite not receiving the nomination, his supporters remain a strong and coveted market segment within the political arena.

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Out with the New, In with the Old

I have never called a trend in my life. I held out on downloading Snapchat until I was sure it was sticking around. I own one romper and it took me two years to find one I liked. I was the last person in the United States to switch from a Blackberry to the iPhone. I’m being overly descriptive so you understand the weight of what I’m about to say…

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The 1920s are back. Lawn parties,  below the knee dresses, anything with gin in it and live jazz are seeping from the superficial level of New Years Eve themes to a cultural phenomenon amongst young professionals in cities across the United States. Continue reading

With Liberty and Justice for Ale

We’ve got a newcomer to the booming craft beer industry and it comes with wailing bagpipes and a plaid kilt.

Okay not really, but the brewery is from Scotland so pardon the stereotyping. BrewDog was founded in 2007 and is now headquartered in Aberdeen and funded primarily by crowd sourcing and equity investors. This is pretty cool in and of itself because it gives the consumer a personal and financial reason to enjoy the brand’s brews. Now, they’re moving across the pond to the up-and-coming yet affordable and underrated Columbus, Ohio to launch their second brewery. In order to fund this move, they have opened up more shares and much like the famous Uncle Sam poster, they want you.

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Respecting Heritage and Pushing Boundaries: It’s the Indian Scout

The music: American.  The look: rural and aged.  The product: edgy.  A deadly combination for a recently resurgent motorcycle brand.

Founded in 1901, Indian is the oldest motorcycle brand in America.  Once the dominant market choice, Indian lost its number one ranking after World War I to Harley-Davidson and eventually went under in 1953.  One of the models created was the Indian Scout, produced from 1920 to 1949.  A sleek and iconic design with revolutionary engineering, this bike was built to make a comeback in today’s hipster driven market.  Continue reading

Share the Vote

It’s Election Day, America!  You get in your car, drive to your voting station, pull that lever, and get your “I Voted” sticker.  Not much marketing there… The free sticker is as good as it gets, and it has never been enough to pull new voters to the booth.  But now, Facebook has given the sticker new life.

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Generation X has spoken…and liked and retweeted and shared.   Continue reading

The 4 P’s of Alex and Ani

The bracelet industry is an unstable beast.  Charm bracelets that our moms made us collect, tile bracelets from Claire’s, friendship bracelets in the summer, and Pandora bracelets: all proving that trends are always changing when it comes to wrist jewelry.  Currently controlling the market is Alex and Ani.   Continue reading